As it looked to establish itself as the voice of the middle market in Washington, D.C., ACG needed cold, hard data to change the narrative about private equity. Partnering with data experts, ACG drilled down to every congressional district and pulled data showing the story of how private equity-backed companies impacted jobs and sales versus all other companies in that district.
Driving Growth is the product of all that data. Compiling the findings for every congressional district in a single monster of a book. The book was then sent to members of Congress, and referenced as members of ACG's public policy task force met with those members to talk about legislation.
Since this project was such a beast and needed to be completed in a very tight time frame, I created the base wireframe, and then managed two freelance designers to split up the book and lay it out.
Creative Direction and Design: Brian Lubluban | Layout: Greg Smith and Alison Kuczswara
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